MERRILL LYNCH RETAIL ANALYSTS’ FIELD TRIP
Annual four-day trip hosted by the Merrill Lynch senior retail analysts, with 100 major investors to visit 15 store sites (as Best Buy, The Gap, Tiffany, Home Depot, CompUSA, Sears, Blockbuster, etc) within the destination city, with presentations by the Chairman and/or President of each company. Research and recommend sites for the conference, and sites for the off-site dinner. Coordinate and manage the presentation logistics of each of the 15 senior executives, and the intricate schedule of moving 100 investors to 15 sites over four days, assess the transportation time between each site, work with the management of each store to coordinate with their senior management. Manage the Audio Visual needs for each presentation, all ground transportation, material distribution, planning of all meals, hotel selection and reservation coordination.
In 1994 the Los Angeles earthquake took place in the early morning of the first day of the conference. With few adjustments the scheduled store visits and presentations took place as planned.
January 20-23, 2003 – Newport Beach
January 21-24, 2002 – Fort Lauderdale
January 15-18, 2001 – Santa Monica
January 17-20, 2000 – Miami
January 18-21, 1999 – Phoenix
January 20-24, 1998 – Charleston
January 19-23, 1997 - San Francisco
January 15-18, 1996 - San Antonio
January 9-12, 1995 - Orlando
January 17-20, 1994 - Los Angeles